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Where to Keep Your Savings Matters Again

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In the past decade where you kept your excess cash didn’t matter much. Interest rates were low so whether you kept your monies in a checking or savings account, a money market account, short-term CDs, or even tucked away somewhere in your home, you earned zero or close to zero in interest. Now, with rising interest rates, there is suddenly a marked difference in the amount of interest you can earn depending on where you park your money. National bank rates for savings accounts have not changed, remaining around 0.09% for deposits of less than $100,000, and 0.16% for money market accounts (according to the FDIC website as of December 26, 2018). However, other types of cash accounts are reflecting these rising interest rates in the interest they pay savers.

On-line banks, such as Ally, Synchrony, Capital One, American Express, and Discover, as of December 28, 2018, are paying around 2.1% in interest on their money markets accounts. This rate will adjust to both rising and decreasing interest rates. They are relatively easy to set up on-line and link to your checking account for easy transfer back and forth, and these accounts carry FDIC insurance up to $250,000 per depositor, per FDIC-insured bank, per ownership category.

Another alternative to brick and mortar bank accounts is money markets funds offered through mutual fund companies. In our offices, we typically use American Funds, Oppenheimer, or Franklin Templeton. We can link these accounts to your checking account for easy transfer back and forth, just like with an on-line bank. In addition, you will be issued a checkbook which you can use to write checks of usually $500 or more directly to most payees. As of December 28, 2018, these money markets were paying around 1.75%. Like the on-line banks, money markets will adjust their rates to reflect rising and decreasing interest rates. Mutual fund money markets are not covered by FDIC insurance.

It’s time to take a look at where you are keeping your savings because where you keep your savings can make a difference. Investigate the on-line banks or contact us to help you set up a mutual fund money market.

 

 

An investment in a money market fund is not insured or guaranteed by the Federal Deposit Insurance Corporation (FDIC) or any other governmental agency; although the fund seeks to preserve the value of the investment at $1 per share, it is possible to lose money. Non-bank deposit investments are not FDIC- or NCUA-insured, are not guaranteed by the bank/financial institution, and are subject to risk, including loss of principal invested.

This award was issued on 2/1/20 by Five Star Professional (FSP) for the time period 05/27/2019 through 12/20/2019. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 1006 Sacramento-area wealth managers were considered for the award; 99 (10% of candidates) were named 2020 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2019: 997, 115, 12%, 2/1/19, 5/31/18 - 12/21/18; 2018: 902, 99, 11%, 2/1/18, 6/2/17 - 12/29/17; 2017: 641, 170, 27%, 1/1/17, 4/26/16 - 12/28/16; 2016: 597, 179, 30%, 1/1/16, 8/5/15 - 12/31/15; 2015: 1011, 210, 21%, 2/1/15, 8/5/14 - 12/31/14; 2014: 809, 167, 21%, 2/1/14, 8/5/13 - 12/31/13; 2013: 1040, 202, 19%, 2/1/13, 8/5/12 - 12/31/12; 2012: 881, 175, 20%, 2/1/12, 8/5/11 - 12/31/11.
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The financial planners of Confluence Financial Planning, LLC are Registered Representatives and Investment Advisor Representatives with, and offer securities and advisory services through, Commonwealth Financial Network®, FINRA.org/SIPC.org, a Registered Investment Advisor. This communication is strictly intended for individuals residing in the states of CA, WA, OR, NV, NY, AZ, TX. TN, PA, MN, GA, IL, IN, MA, MD and SD. No offers may be made or accepted from any resident outside these states due to various state requirements and registration requirements regarding investment products and services.
 

 

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria-required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria-considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance . Wealth Managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.