Five Star award winner Chirag Chauhan MBA, AIF, CFP®

PROFESSIONAL PROFILE

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Chirag Chauhan MBA, AIF, CFP^®

Financial Advisor/Managing Partner

Bluff City Advisory Group

7906 Players Forest Dr

Memphis, TN 38119

Office: (901) 365-3447

Cell: 901-218-6612

sandra@bluffcityadvisory.com
www.bluffcityadvisory.com

Professional Approach

Chirag brings a great wealth of advice and experience to clients from his many years of service in financial planning. He entered the field at a young age and made it his mission to help Memphis-area clients pursue the future they desire, no matter their financial situation.

Dedicated to his field, Chirag stays regularly involved with the Financial Planning Association of the Mid-South, Society of Financial Service Professionals, National Association of Insurance and Financial Advisors, Medical Group Management Association and the Memphis Estate Planning Council. Earning a reputation of practicing with utmost integrity and transparency, Chirag has served as a dispute resolution arbitrator for the Financial Industry Regulatory Authority (FINRA) since 2009.

Chirag is a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional, certified by the Certified Financial Planner Board of Standards. These marks identify those individuals who have met the rigorous experience and ethical requirements of the CFP Board, have successfully completed training on nearly 100 integrated financial topics, and have passed the CFP® Certification Examination covering the following areas: the investment planning process, risk management, investments, tax planning strategies and management, retirement and employee benefits, and estate planning. CFP® professionals also agree to meet ongoing continuing education requirements and to uphold CFP Board's Code of Ethics and Professional Responsibility, Rules of Conduct and Financial Planning Practice Standards.

Chirag graduated from Rhodes College in 1998 and later received a Master of Business Administration at the University of Memphis in 2002. He attended the Wharton School of Business at the University of Pennsylvania where he attained his Retirement Planning Specialist designation.

Chirag regularly gives back to the Mid-South community and utilizes his talents to assist local organizations. He is an active member of the Methodist Germantown Hospital Advisory Council and serves on the Board of Directors for the Orpheum Theater Group and the Methodist Healthcare Foundation. He previously served on the boards of Leadership Memphis, the American Heart Association, the Phoenix Club, Rhodes College Alumni Board, and the Boys & Girls Club of Greater Memphis.

Chirag has led an exemplary career that has earned him recognition among peers and industry leaders. In 2023, he was inducted into LPL Financial’s Director’s Club, which recognizes the top producing 15% of LPL’s 21,000 advisors nationwide. Other accomplishments include graduating from Leadership Memphis in 2006, being named to the Memphis Business Journal’s Top 40 Under 40 list in 2008 and achieving Million Dollar Roundtable membership every year since 2006. From 2011 to 2021, Chirag received the Centurion Producer award from Equitable Advisors because of his passion and dedication to clients’ financial needs throughout his many years as a professional. He was also inducted to the Equitable Hall of Fame and was recognized as a Hallmark I and II advisor.

Outside of advising Bluff City Advisory clients with professional financial and investment planning strategies, Chirag is an avid tennis and golf player, race car enthusiast, and devoted family man to his wife, Mandy, and his two sons, Cole and Blake.

See Accomplishments

This award was issued on 10/01/2026 by Five Star Professional (FSP) for the time period 01/08/2026 through 06/30/2026. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 856 Memphis-area wealth managers were considered for the award; 45 (5% of candidates) were named 2026 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2025: 666, 42, 6%, 10/1/25, 1/8/25 - 7/2/25; 2024: 600, 54, 9%, 10/1/24, 1/9/24 - 8/9/24; 2023: 542, 51, 9%, 10/1/23, 1/9/23 - 7/31/23; 2022: 489, 46, 9%, 10/1/22, 1/31/22 - 8/5/22; 2021: 548, 50, 9%, 10/1/21, 1/11/21 - 8/13/21; 2020: 542, 42, 8%, 10/1/20, 1/20/20 - 8/21/20; 2019: 544, 54, 10%, 10/1/19, 1/28/19 - 8/16/19; 2018: 548, 69, 13%, 10/1/18, 2/6/18 - 8/27/18; 2017: 400, 52, 13%, 10/1/17, 2/6/17 - 8/28/17; 2016: 447, 105, 23%, 9/1/16, 3/30/16 - 8/24/16; 2015: 690, 143, 21%, 10/1/15, 3/30/15 - 8/19/15; 2014: 1034, 152, 15%, 10/1/14, 3/30/13 - 8/19/13; 2013: 880, 166, 19%, 10/1/13, 3/30/12 - 8/19/12; 2012: 695, 166, 24%, 10/1/12, 3/30/11 - 8/19/11.

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Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.