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PROFESSIONAL PROFILE

John Gould, CFP®, CEPA®, CPM®, CPWA®

Senior Vice President, Financial Advisor, Senior Portfolio Manager
Morgan Stanley
7755 Montgomery Rd. 2nd Floor
Cincinnati, OH 45236
Office: 513-562-8309
Cell: 513-815-3263
john.gould@morganstanley.com
advisor.morganstanley.com/john.gould

Professional Approach

 The more money you earn, the more complicated your financial life can become. Executives face corporate equity decisions. Business owners need exit strategies. Many families require complex estate plans.


As a Cincinnati-based team with 60-plus years of combined experience, we help design your financial future so that no challenge — complex or mundane — stands between you and your vision of success.


I have been named a Five Star Wealth Manager in 2016 – 2017 and 2019 – 2024.

 

  • Professional portfolio management
  • Business succession and exit strategies
  • Alternative investments
  • Stock option strategies and executive compensation
  • Tax mitigation strategies


Get a fresh perspective on your financial future.


Call us at 513-562-8313, or email Janie.Shaffer@morganstanley.com.

This award was issued on 9/1/24 by Five Star Professional (FSP) for the time period 12/12/23 through 7/9/24. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 1596 Cincinnati-area wealth managers were considered for the award; 200 (13% of candidates) were named 2024 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2023: 1,649, 240, 15%, 9/1/23, 12/12/22 - 6/30/23; 2022: 1585, 230, 15%, 9/1/22, 1/3/22 - 7/1/22; 2021: 1357, 216, 16%, 9/1/21, 12/14/20 - 7/9/21; 2020: 1406, 216, 15%, 9/1/20, 12/2/19 - 6/12/20; 2019: 1371, 238, 17%, 9/1/19, 11/19/18 - 6/28/19; 2018: 1413, 239, 17%, 9/1/18, 12/20/17 - 7/19/18; 2017: 985, 288, 29%, 9/1/17, 12/21/16 - 6/29/17; 2016: 918, 368, 40%, 8/1/16, 2/10/16 - 7/25/16; 2015: 1667, 427, 26%, 9/1/15, 2/10/15 - 7/25/15; 2014: 2082, 483, 23%, 9/1/14, 2/10/14 - 7/25/14; 2013: 1367, 509, 37%, 9/1/13, 2/10/13 - 7/25/13; 2012: 1265, 477, 38%, 9/1/12, 2/10/12 - 7/25/12.
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Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and the CFP® mark (with plaque design) in the U.S. John Gould has 28-plus years of industry experience. Janie Shaffer has 7-plus years of industry experience. Anna Kohlem has 25-plus years of industry experience. ©2024 Morgan Stanley Smith Barney LLC. Member SIPC.

Morgan Stanley Smith Barney LLC. Member SIPC.
*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.