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PROFESSIONAL PROFILE

Alfred Rich, CRPC®

Founder and Wealth Advisor
LPL Financial
2637 Brightside Ct
Cape Coral, FL 33991
Office: 239-800-0003
Cell: 239-877-4249
al.rich@lpl.com
www.richwealthplanning.com

Professional Approach

Everyone deserves financial confidence. I seek to provide relief from financial stress by helping people identify where they want to go in life and giving them a roadmap to get there. I do that every day as a Chartered Retirement Planning Counselor™ (CRPC®) and LPL Financial Advisor.

After 10 years in law enforcement, I found that money can stress anyone, whether wealthy or not so wealthy. I later discovered that what most people lack is a purpose behind what money is doing or can do for them. I became a financial advisor to help clients identify what they’re growing and preserving their money for. Whether it’s a dream retirement, a college fund, to leave a legacy or another goal, I'm dedicated to helping my clients understand what they want to work toward achieving and guiding them along the path to financial confidence.


It's not about your money, it's about you. The wealth you either are accumulating or will accumulate is simply a tool so that you can live your life. I aim to help you worry about the money less so you can live your life more through careful planning and a clear investment process.

This award was issued on 03/01/2025 by Five Star Professional (FSP) for the time period 05/15/2024 through 12/13/2024. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 898 Southwest Florida-area wealth managers were considered for the award; 81 (9 % of candidates) were named 2025 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2024: 769, 76, 10%, 2/1/24, 5/15/23 - 11/30/23; 2023: 642,76, 12%, 2/1/23, 6/13/22 - 12/9/22; 2022: 740, 73, 10%, 2/1/22, 6/14/21 - 12/10/21; 2021: 750, 66, 9%, 2/1/21, 6/1/20 - 12/18/20; 2020: 687, 74, 11%, 2/1/20, 5/20/19 - 12/20/19; 2019: 707, 68, 10%, 2/1/19, 5/30/18 - 12/20/18; 2018: 646, 63, 10%, 2/1/18, 6/2/17 - 12/27/17; 2017: 477, 124, 26%, 1/1/17, 4/26/16 - 12/21/16; 2016: 426, 128, 30%, 1/1/16, 7/31/15 - 12/31/15; 2015: 685, 161, 24%, 2/1/15, 7/31/14 - 12/31/14; 2014: 883, 142, 16%, 2/1/14, 7/31/13 - 12/31/13; 2013: 651, 158, 24%, 2/1/13, 7/31/12 - 12/31/12; 2012: 590, 163, 28%, 2/1/12, 7/31/11 - 12/31/11.
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Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC.

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria-required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria-considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance . Wealth Managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.