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Orange County Five Star award winner
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PROFESSIONAL PROFILE

Bob Chitrathorn

CFO / VP of Wealth Planning
Simplified Wealth Management
391 N. Main Street, Suite 107
Corona, CA 92878
Office: 951-465-6409
bob@planwithbob.com
www.planwithbobinfo.com

Professional Approach

Bob Chitrathorn has served hundreds of clients over his 20 years as a financial advisor. As a second-generation immigrant from Thailand, Chitrathorn has experienced firsthand the value of education, hard work, and a positive mindset in achieving financial success. His very first “clients” were his own parents, who inspired him to pursue a career in finance through their own careful and considered approach to money management. It was through sitting in on their financial discussions that he developed the listening skills that have become his professional calling card. 

Chitrathorn graduated magna cum laude from California State University in San Bernadino with a BS Finance and a BS in Real Estate and is a member of the Golden Key Honor Society. He is also a contributing author to the motivational book Success Manifesto: The World’s Leading Entrepreneurs & Professionals Reveal Their Secrets to Mastering Health, Wealth & Lifestyle.

Chitrathorn lives in Riverside with his wife, Brittany, and their rescue dog, Mazy.

 

This award was issued on 05/01/2025 by Five Star Professional (FSP) for the time period 07/31/2024 through 12/31/2024. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 2712 Orange County-area wealth managers were considered for the award; 117 (4 % of candidates) were named 2025 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2024: 2,682, 140, 5%, 5/1/24, 7/25/23 - 1/31/24; 2023: 2,576, 160, 6.2%, 5/1/23, 7/25/22 - 2/10/23; 2022: 2482, 143, 6%, 5/1/22, 8/30/21 - 3/4/22; 2021: 2398, 144, 6%, 5/1/21, 8/17/20 - 3/12/21; 2020: 2320, 152, 7%, 5/1/20, 8/1/19 - 3/13/20; 2019: 2469, 187, 8%, 5/1/19, 8/13/18 - 3/11/19; 2018: 2423, 144, 6%, 5/1/18, 6/21/17 - 3/16/18; 2017: 1790, 280, 16%, 5/1/17, 8/24/16 - 2/24/17; 2016: 1383, 312, 23%, 2/1/16, 8/19/15 - 1/15/16; 2015: 2010, 351, 17%, 3/1/15, 8/30/14 - 1/30/15; 2014: 3489, 302, 9%, 3/1/14, 8/30/13 - 1/30/14; 2013: 2293, 415, 18%, 3/1/13, 8/30/12 - 1/30/13; 2012: 1760, 255, 14%, 3/1/12, 8/30/11 - 1/31/12.
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Bob Chitrathorn is a registered representative with, and securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Mariner Independent Advisor Network, LLC, a registered investment advisor.  Mariner Independent Advisor Network, LLC. and Simplified Wealth Management, Inc are separate entities from LPL Financial.

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.