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Jonathan Kelley

Hinds Financial Group
141 Union Blvd Ste 350
Lakewood, CO 80228
Office: 303-985-9889

Professional Approach

Jon is a Partner of Hinds Financial Group and heads our investment strategy practice. He has been with Hinds Financial group since 1999 and a partner since 2004. He has years of experience and knowledge in investment and financial planning including portfolio construction, portfolio tax-management, and sub-advisor due diligence in addition to working with clients and their long term planning.

He focuses on working with retirees, business owners, and professionals to establish long-term strategies that can or may help ensure successful financial transitions in the future. Jon's approach to client needs could be termed “open architecture.”  In a world of complex financial products and strategies, he doesn’t believe in a one size fits all solution.  It is usually a thoughtful combination that best fits clients.  He uses his knowledge of the economic terrain and the financial services industry to closely align solutions with each individual's outlook on the world.

Whether utilizing fixed income portfolios, mutual funds, exchange traded funds, stocks or alternative strategies, Jon will use tools to help clients develop a strategy that fits. He meets with families on a regular basis to prudently monitor the appropriateness of strategies for people as their lives change.

Jon holds a Bachelor of Science degree in Accounting and Finance from the University of Colorado in Boulder. He has been awarded the 5280 Magazine Five Star Wealth Managers for Denver recognition for three consecutive years in 2016, 2018, and 2019.

During his off time Jon enjoys golfing, skiing and spending time with friends and family.

This award was issued on 10/01/2023 by Five Star Professional (FSP) for the time period 12/12/2022 through 06/30/2023. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 2,580 Denver-area wealth managers were considered for the award; 247 (10% of candidates) were named 2023 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2022: 2132, 235, 11%, 10/1/22, 1/17/22 - 7/15/22; 2021: 2158, 206, 10%, 10/1/21, 1/4/21 - 7/30/21; 2020: 2172, 213, 10%, 10/1/20, 1/20/20 - 8/14/20; 2019: 2146, 262, 12%, 10/1/19, 1/21/19 - 8/23/19; 2018: 2255, 267, 12%, 10/1/18, 1/18/18 - 8/21/18; 2017: 1716, 287, 17%, 10/1/17, 1/18/17 - 8/9/17; 2016: 1552, 515, 33%, 9/1/16, 2/23/16 - 8/26/16; 2015: 3008, 517, 17%, 10/1/15, 2/19/15 - 8/17/15; 2014: 4385, 528, 12%, 10/1/14, 2/19/13 - 8/17/13; 2013: 2083, 607, 29%, 10/1/13, 2/19/12 - 8/17/12; 2012: 1965, 611, 31%, 10/1/12, 2/19/11 - 8/17/11.
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Hinds Financial Group only transacts business in states where it is properly registered or notice filed, or excluded or exempted from registration requirements. Follow-up and individualized responses that involve either the effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, as the case might be, will not be made absent compliance with FINRA, and investment advisor representative registration requirements, or an applicable exemption or exclusion. 

Registered Representative offering securities and some advisory services through Centera Advisor Networks LLC, member FINRA/SIPC, a broker/dealer and Registered Investment Advisor. Hinds Financial Group Inc. is not affiliated with and Cetera Advisor Networks LLC. Advisory Services also offered through Hinds Financial Group

The Five Star Wealth Management Award, administered by Crescendo Business Services, LLC (dba Five Star
Professional), identifies a percentage of wealth managers within a local region (click here for research statistics) who
satisfy objective eligibility and evaluation criteria associated with providing quality services to clients. Wealth
managers do not pay a fee to be considered or awarded. Factors considered include: credentialed as a registered
investment adviser or an investment adviser representative, a minimum of five years of experience in the financial
services industry, *favorable regulatory and compliant history review, internal firm review, acceptance of new clients,
one year and five year retention rates, non-institutional discretionary and/or non-discretionary client assets
administered, number of client households, and education and professional designations.
*A favorable regulatory and complaint history is defined by Five Star Professional to mean that the wealth manager
has not: been subject to a regulatory action that resulted in a license or registration being suspended or revoked, or
payment of a fine, had more than a total of three settled or pending customer complaints filed against them (excluding
dismissed complaints) with any regulatory authority or through Five Star Professional’s consumer complaint process,
individually contributed to a financial settlement of a customer complaint, filed for personal bankruptcy, been
convicted of a felony.
Recognition from rating services or publications is no guarantee of future investment success. Working with a Five
Star Wealth Manager does not ensure that a client or prospective client will experience a higher level of performance
or results. The inclusion of a wealth manager on The Five Star Wealth Manager Award list should not be construed
as an endorsement of the adviser by any client nor are they representative of any one client’s evaluation.

*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria-required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria-considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance . Wealth Managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit