Houston Five Star award winner

Why use a Professional Certified Pricing Strategy ADVISOR/REALTOR®

As one of the five registered National Association of REALTORS® in the Lake Conroe

Area, holding a PSA certification designed for Real Estate Professionals.  As NAR Pricing

Strategy Advisor Kelly Lawson can provide buyers and sellers the following assurances during the transaction.


- The Code of Ethics as it relates to pricing

- How to identify appropriate comparable

- The role of supply and demand in pricing

- How to adjust comparable

- Specific challenges and special situations in

    making adjustments

- How to guide my clients through the CMA

- How to work with appraisers




A REALTOR® will help you determine the selling price of your property at a level that accurately rejects its value in current market conditions and will not cost you missed opportunities.



A REALTOR® will have many useful suggestions on ways to improve the marketability of your property, including cosmetic repairs and other items that will create a favorable impression among buyers. Your property will enjoy a wider exposure among buyers when you use a REALTOR®. In addition to using buyers and organizing open house days, a REALTOR®’s extensive contact

list of former clients, newly qualified buyers, and other industry professionals can significantly reduce the time your property is on the market. A REALTOR® will also allow you to tap into a highly productive and extensive industry network, such as a Multiple Listing Service or other industry marketing system. Advertising your property e?ciently is another area where a REALTOR® can play an important role.

A REALTOR®’s experience in deciding on the most appropriate type and frequency of advertising for your property can be invaluable. For example, placing too many ads can create the impression that there may be something wrong with the property or that the seller is desperate.



Security is a major consideration when showing your home. By using a REALTOR®, you can rest assured that all showings will be pre-screened and supervised.



When negotiating a purchase, most buyers prefer to deal with a middle-person who is objective, unemotional, and professional.

Buyers will often feel more comfortable with a REALTOR® than with the owner when they want to raise issues that need resolving before making an offer.


Monitoring, Renegotiating, Closing or Settling

A REALTOR® will guide you through the minefield of potential problems associated with the appraisal, inspection and financing process, including the often-complicated escrow instructions. In addition, your agent can meet and instruct any specialists or tradespeople who may be required for repairs


You’ll experience a wide variety of benefits when you hire a real estate professional.

Successfully selling a property is a complicated exercise, and REALTORS® have the experience, resources, and contacts to complete your sale quickly and smoothly.


*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.