New Jersey Five Star award winner

PROFESSIONAL PROFILE

Eve Kaplan, Certified Financial Planner(R)

Founder
Kaplan Financial Advisors
52 Plymouth Dr
Berkeley Heights, NJ 7922
Office: 908-898-0549
Cell: 908-656-4954
eve@kaplanfinancialadvisors.com
www.kaplanfinancialadvisors.com

Professional Approach

We’re a Fee-Only Financial Planning and Investment Management (no products sold, no commissions) firm in Berkeley Heights, NJ. We opened our doors in 2004. Eve has 30+ yearsr of investment experience - she worked previously as an equities analyst in Tokyo, NY and Singapore. Eve was a Senior Portfolio Manager in the Netherlands for 8 years, managing up to $1 billion of investments.

At Kaplan Financial Advisors, we work with clients throughout New Jersey and nationwide. Our typical clients have at least $1.5 million of investments. We specialize in working with women. Our focus is helping clients plan for retirement (even if it's 20+ years away) and remaining financially sound throughout retirement. Other areas of specialization include executive compensation analysis, estate and insurance planning strategies and tax minimization. 

We adhere to a Fiduciary Oath that puts our clients’ needs before our own at all times. We take a 360 degree view of planning and investments. By working closely with our clients, we replace uncertainty and chaos with prudent investment management and financial planning principles. 

The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Actively licensed as a registered investment adviser or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or Five Star Professional’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. Award does not evaluate quality of services provided to clients. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The Five Star award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their client’s assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com. 4383 New Jersey area wealth managers were considered for the award; 415 (9 percent of candidates) were named 2018 Five Star Wealth Managers. 2017: 3868 considered, 664 winners; 2016: 4143 considered, 626 winners; 2015: 5063 considered, 672 winners; 2014: 3315 considered, 646 winners; 2013: 4049 considered, 733 winners; 2012: 1312 considered, 400 winners.
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