Page 8 - DRAFT

HOW TO SELL HOMES
TO MILLENNIALS,
Now Your Biggest Buying Segment
Bye-Bye Baby Boomers and Hello Millennials!
In 2019, millennials became the largest population segment in the U.S. and the largest homebuying opportunity for real estate agents.
80 million millennials, born between 1981 and 1996, collectively spend $600 billion a year.
7 | 5 POINT Magazine
A WHOPPING 75% OF MILLENNIALS PLAN TO OWN A HOME BEFORE TURNING 35, WITH 50% SAYING THEY PLAN TO BUY A HOME IN THE NEXT FIVE YEARS.
Millennials keep their first homes for about six years, making them a source of referrals and repeat sales in a relatively short period of time.
That’s a whole lot of homebuying and a great market for real estate agents. But if you want to successfully sell to millennials, you need to understand their values, where they want to live and what they want in a home.
Here are
five essential selling tips for real estate agents:
1.KNOW WHAT THEY WANT.
Millennial buyers generally want suburban living instead of city living, ready access to public transportation, fast work commutes, smart homes, big kitchens as central gathering points, green energy, access to walking paths and parks and a home office. Because they are cash-strapped, millennials want move-in ready homes — not fixer- uppers.