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No Shortcuts, Just Hard Work and Patience
A Milwaukee Real Estate Agent’s 5 Secrets to Success
Beth Jaworski is at the top of her game as a Realtor. She sells 70 to 80 homes a year, and her clients depend
on her so much that they consider her their Realtor for life. She has completed eight transactions for one client alone and has many who she has helped buy and sell homes up to five times over the years.
Beth thinks she was born with the right skill set to succeed in real estate and that this is true for most successful Realtors. “You have to have the right personality, where you can relate to all sorts,” she said. “You have to have a little therapist in you. You have to be spontaneous and not regimented. You can learn all the rest.”
And learn she did. She participated in an agent mentor group and attended Howard Brinton’s Star Power seminars. “They were mind blowing and changed my life,” she said.
In fact, Beth believes so strongly in education that she has served on the real estate school committee for the Wisconsin Realtors Association for over 15 years, currently as chair.
Here are her five secrets to success:
In the beginning, Beth warns new agents to expect a struggle. “You’re going
to work hard and not a lot may come together. It will be tough financially,” she says. “It’s going to take three to five years to get established and to build a business.”
Fewer than 20% of Realtors have business plans, “and even fewer revisit them,“ Beth says. “The plans get put in a drawer and are ignored. Successful agents work their plans. They know the events they will have, the mailings they will do, the number of calls they will make, the number of listings and showings they need to make their goals.”
Beth is active in her local and state associations
and serves on both the Wauwatosa Historical Society board and her neighborhood association board. Beth also volunteers at many local events. She belonged to a business networking group (BNI)
for many years, and also belongs to her local chamber of commerce. “You have to get out in the community and meet people. This is a people business,” she says.
Beth gives Elegant Farmer (based in Mukwonago) apple pies to her past clients in appreciation for their business the Saturday before Thanksgiving.
She sends out American City Calendars with local photos. She sends home and garden show tickets to clients. “You want to be top of mind,” she says.
Beth sponsors many
local events, including
the Wauwatosa Library Leadership luncheon, the East Tosa Gran Prix and the Tosa All-City Read. “To whom much is given, much is expected,” she says.
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» While applying
these lessons, Beth
has developed a
full and exciting
career that has been financially rewarding and emotionally and intellectually fulfilling. But above all, she
feels she is successful because she loves what she does. That, she says, is the key. “You better enjoy what you do because it takes a lot of work to make it in the real estate profession. But the rewards are great, both financially and, most importantly, in helping people.”

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