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"We do what nobody else does - cover one very special place, this state, and its economy, which is as diverse as the people who call it home. We produce quality, in-depth journalism, digging behind the news, delivering what we uncover in a manner that, though at times provocative, is always fair, accurate and thorough. Our job at Business North Carolina is to reflect reality and, in doing so, both enlighten and entertain our readers."

"Whether it's in the boardroom or on the factory floor, we seek to show not only trends and events but the human face of commerce. That broad view is reflected in our circulation, which covers the entire state, not just one local market. No other business publication in the state delivers as many qualified business owners and senior-level managers. And while no other business publication in the state has won as many national awards for editorial and design excellence, the real winners are BNC's readers and advertisers."

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